Sep 20 2024
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ManipalCigna Health Insurance on new campaign – ‘Mere Choice ka Health Insurance’
Our latest episode in the VideoBrief series features Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, on the launch of their new campaign, Mere Choice ka Health Insurance, in conversation with Safa Soomar. This campaign is targeted towards younger audiences to effectively engage with them and discuss the importance of budgeting as a vital aspect of adulting akin to obtaining health insurance.
Safa caught up with Desai on the latest ad-campaign video which aims to educate the younger and less inclined audience about the importance of Health Insurance and start conversations around purchasing it.
Desai highlights that ManipalCigna Health Insurance seeks to empower the younger generations through the refreshed brand narrative and pose itself as the perfect ‘Health Insurance Companion’, who will take care of the multiple various aspects of health insurance.
Desai also delves into the initiatives, marketing efforts and product offerings that ManipalCigna Health Insurance is tailoring to suit the needs of the younger generations, taking a 360-degree marketing approach to reach widespread target audiences as India has one of the youngest populations globally according to The Youth in India, 2022 report by National Statistical Office.
They further discuss the significance of e-commerce, and Desai outlines the future plans for ManipalCigna Health Insurance. Their efforts aim to drive awareness and empower younger generations through health insurance plans and marketing initiatives.
Sapna Desai also touches upon the four films which are part of the Mere Choice ka Health Insurance campaign and how the two relatable, young protagonists, Hishi and Mishi tackle adulting and budgeting with the help of ManipalCigna Health Insurance.